What owners search for when looking for a manager.
Research run in the Google Ads Keyword Planner on 10/20/2026, with data from the last 12 months (Oct 2025 to Sep 2026). We picked the 10 searches most useful for Intteli to win new properties in Greater Orlando.
How to read the numbers: Google shows volume ranges (10–100, 100–1K, 1K–10K) for accounts with no spend history. Cost per click came in Brazilian reais and was converted at R$ 5.40 per dollar, for reference. The range is the estimated top-of-page bid: low end (cheapest 20%) and high end (most expensive 20%).
The 10 keywords: three groups, three uses.
| # | Keyword | Searches/mo | Competition | Top-of-page CPC (US$) | Where to use it |
|---|---|---|---|---|---|
| Local: owners who already have a home in Orlando and want a manager | |||||
| 1 | vacation rental management orlando | 10–100 | Low | no bid estimate | Google Ads + website home page |
| 2 | airbnb management orlando | 10–100 | High | 4.20 – 21.23 | Google Ads |
| 3 | airbnb property management orlando | 10–100 | High | 7.88 – 28.18 | Google Ads |
| 4 | vacation rental property management companies in orlando fl | 10–100 | High | 8.45 – 20.29 | Google Ads + blog (comparison) |
| 5 | kissimmee vacation home management | 10–100 | High | no bid estimate | Google Ads + Kissimmee page |
| Generic: higher volume, only worth it with geographic targeting | |||||
| 6 | vacation rental management company | 1K–10K | Low | 5.36 – 23.21 | Google Ads targeted to Greater Orlando + blog |
| 7 | vacation rental property management | 1K–10K | Low | 4.59 – 19.32 | Targeted Google Ads + blog |
| 8 | vacation rental management near me | 100–1K | Low | 4.34 – 29.14 | Targeted Google Ads + Google Business Profile (Maps) |
| 9 | vacation rental management companies near me | 100–1K | High | 4.79 – 20.06 | Targeted Google Ads + Google Business Profile (Maps) |
| Unhappy owners: already thinking about switching managers | |||||
| 10 | vacasa competitorsVacasa is one of the largest managers in the US | 10–100 | High | 4.64 – 20.82 | Blog (comparison) + Google Ads test |
Also showing 10–100 searches/month: "orlando vacation rental management company", "airbnb management companies orlando" (US$ 7.70–27.73) and "short term rental management orlando". They go in as variations within the same ad groups. For keyword 10, a competitor's brand can be used as a keyword but cannot appear in the ad text.
Brazilian owners in Orlando barely search on Google.
administradora de casas em orlando
("property manager in Orlando") Had 10 to 100 searches/month over the year, but dropped to zero in the last three months. No bid estimate.
trocar de administradora casa orlando
("switch property manager Orlando") Below the minimum volume Google measures. The pain is real, but nobody types it in those words.
best vacation rental management company orlando
Also below the measured minimum. Searchers use the version without "best", which is on the list.
Takeaway: Brazilian owners must be reached where they already are, on Instagram and Facebook (Meta Ads, the core of the Essential plan), and with Portuguese content that answers their questions (Authority plan blog). Long-tail Portuguese searches add up to little individually, but face no competition.
Meta Ads as the main engine, Google to capture intent.
Start with Meta
Local search volume is small. Meta reaches owners (Brazilians included) before they search, and it is where Intteli builds trust.
Google on a controlled budget
One search campaign with keywords 1 to 9, targeted to Greater Orlando. With clicks at US$ 5 to 25, US$ 300 to 500 a month is enough to test without taking budget from Meta.
Content for organic
Keywords 4, 6, 7 and 10 become articles (comparisons, management costs, how to switch managers) in English and Portuguese, bringing traffic with no cost per click.
Source: Google Ads Keyword Planner. Values are Google's own estimates and change with auction competition. Real cost-per-click and cost-per-lead numbers show up in the first two weeks of live campaigns.